Sometimes getting Ai to do what you want it to do can feel like herding cats.

As leaders in event Martech, ASP spends a lot of time test driving digital content tools to ensure that not only are our award-winning event websites still leading the way but also so we can provide our partners and clients with event tech advice they can trust.  

At a basic level, ChatGPT and Google Gemini Ai can be fun to play with. But in order for them to be useful tools for event marketers, it is important to learn the commands that will enable users to fully benefit from their super Ai powers. 

ChatGPT: Superpower - Writing and Ideas
If you provide the right instructions, ChatGPT can accomplish thousands of tasks. The key is knowing how to instruct it.

Here’s a taste of its capabilities for SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation):

• Keyword Research Ideas: Generate ideas for keywords to target [show topic/industry] content.
• Writing Page Titles and Meta Descriptions: Create compelling and SEO-friendly titles and descriptions to improve search engine rankings.
• Writing a Web Page Spec: Develop detailed specifications for web pages, including structure and content.
• Content Creation: Write, re-write, re-format, and update content with relevant keywords to improve search rankings and user engagement.
• Data Analysis: Analyse website data to identify trends and opportunities for improvement.
• Code (Schema Markup): Provide schema markup code to enhance search engine understanding of your content.
• Image Optimisation: Suggest image descriptions and alt text to improve image search visibility.
• A/B Testing Ideas: Generate ideas for A/B testing different elements on your website to improve conversion rates.

Top tip: The free version is good, but the paid version is definitely worth it if you are managing a lot of content.

Gemini: Superpower - Google and Up-to-Date Information
Gemini excels at anything related to Google and is particularly adept at:

• Using Google Products: Provide guidance on using Google Analytics, Google Search Console, Google Ads, and other Google tools to track and improve your website’s performance.
• SEO and CRO Strategies: Offer up-to-date strategies and best practices for improving your search engine rankings and conversion rates.
• Alternative Suggestions: Provide alternative suggestions and ideas for SEO and CRO, helping you explore different approaches.
• Data Analysis: Analyse Google Analytics data to identify areas for improvement in your website’s performance.
• Content Recommendations: Suggest content topics and keywords based on current trends and search data.
• Code (Schema Markup): Offer guidance on implementing schema markup to enhance your site’s visibility in search results.

 

Below are some non-Ai tech tools that can also assist an event marketer in their quest for SEO dominance!

Merge Words: Assists in creating combinations of words to explore different keyword possibilities, helping you discover new keywords to target.

Keyword Keg: Not AI, but a very useful keyword research tool. It offers data on search volume and competition for keywords, aiding in the selection of the best ones.

Google Ads Keyword Finder: Not AI, but a very useful free keyword research tool. It helps discover and plan keyword strategies based on Google search data.

Frase: Includes some AI re-writing tools (powered by ChatGPT). It automates the analysis of top-ranking pages and suggests improvements, saving time and increasing accuracy.

• Content Improvement: Analyse top-ranking pages and suggest ways to improve your content to match or exceed competitors.
• Keyword Integration: Recommend ways to integrate keywords seamlessly into your content.
• Content Strategy: Help develop a comprehensive content strategy based on current trends and data.

By leveraging these tools, you can significantly enhance your SEO and CRO efforts, ensuring that your website not only ranks well in search engines but also converts visitors into customers effectively.

AI Health Warning:
While AI tools like ChatGPT and Gemini are incredibly powerful, they should not be used to mindlessly create content.

Instead, use AI as an intelligent assistant to help you write high-value and engaging content that adds real value to your readers.

If you use AI to scrape the internet and generate content without adding your unique insights and value, you risk a Google penalty. Always aim to create original, meaningful content that resonates with your audience.

Want to know what other Ai tools you should be using? Read about our top rated Ai products here.