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19 Feb 2025

Composer II launches - a new event website building platform

Composer II launches - a new event website building platform

We're delighted today, to announce the launch of our highly anticipated event website platform builder, Composer II.

After nearly two years of client feedback, research, development and testing, our new website creation platform Composer II has been designed to empower event organisers with choice and expand possibilities for website creation. Described internally as ‘the world of Minecraft but for event websites’, clients can choose to create their own site from scratch or choose from multiple pre-set builds that are ready to go.

With Composer II, event organisers can:

  • Design and launch an event website with the same flexibility as a custom-built site in minutes.
  • Test drive event tools without affecting the live website.
  • Use a customisable on-brand maintenance mode.
  • Enjoy a faster & more responsive event website with inbuilt lazy loading and dynamic functioning for a much higher performance.
  • Change the set-up of their event website without creating a new back office.
  • Benefit from industry-leading UX, CX and SEO.
  • With accessibility ingrained in the platform to ensure their event website is for everyone.
  • Fully integrate with leading tech and still use all of ASP’s event growing tools.

The new technology is a significant update for us, having recently recorded a record NPS score of +69.23, and follows on from our 2018 launch of Composer - the company’s market-leading, cost effective and quick to market event platform that has gone on to win multiple awards and be used by organisers across the globe. 

 Jon Benjamin, CEOJon Benjamin, CEO of ASP, said: “Client feedback and continuous product evolution have been invaluable in creating Composer II. Built with cutting edge UX, CX and SEO, Composer II is full of the event marketing tools our clients requested and is at the forefront of online event technology.”
 
“We set ourselves the goal of creating a cost-effective event website builder, where if a client can imagine it on their website they can build it with Composer II. The team has worked tirelessly to ensure that we have created a product that completely matches the wants and needs of event organisers of all sizes.”
 

Over 30 event organisers are already on the first phase of the new website creation platform, including DWTC, Clarion, Montgomery, William Reed, Future and Bauer Media. Composer II is now available to all new clients and to existing clients upon renewal.

View the Composer II Demo Sites

View the look book to get an idea of all the opportunities that Composer II can bring you, or take a look at our demo sites if you'd like a more guided experience. 

View Look Book               View Demo Sites

Keen to Find Out More? 

Speak to the team today to find out how you can launch your events website on Composer II. 

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