Why Onsite Event Content is a Goldmine for Marketers
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Onsite event content is a goldmine for marketers, offering a brilliant opportunity to drive engagement, boost SEO, and grow your audience across the whole event cycle.
In our latest article for the Trade Show News Network (TSNN) we looked at the best ways to use the video and audio from your events to fuel your marketing channels and generate leads, registrations, and sales.
Article Overview
- Social Media: Regularly post event highlights, key quotes, and video snippets to keep your brand visible and engaging.
- Email Marketing: Use your event recordings to craft newsletters and nurture campaigns, showcasing key moments and offering exclusive content.
- Search Engine Optimisation (SEO): Optimise your content for search engines to attract consistent organic traffic. Using backlinks from sponsors, exhibitors, and speakers you can enhance the authority and credibility of your event.
How Does it Work?
- Record and organise all video and audio files.
- Transcribe and repurpose the content into blogs, summaries, articles and more...
- Incorporate your targeted keywords for better SEO results.
- Publish and promote content via multiple channels.
Need Our Help?
ASP’s Head of Search Performance, Jon Monk would love to talk to you about how you can optimise your own event content - he can even do it for you!
For more info drop Jon a line at jon.monk@asp.events