No matter your show or audience, the event website is the epicenter of online marketing activities. According to ASP’s CEO Jon Benjamin, who will be attending Exhibition and Convention Executives Forum on May 29 in Washington D.C., Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and website User Experience (UX), are key to growing your audience and generating revenue.

“When it comes to your website, first impressions count,” continues Benjamin.

“It takes a potential visitor to a show 2.6 seconds to work out if your event website is something they want to continue to explore. That’s why we closely work with partners and clients to ensure their SEO, call to action buttons, layout and content is fully optimized.

“We want to make sure that every dollar and dime of organizers marketing budget is money well spent.”

Keen to know more about how you can fully optimize your marketing spend?

Jon will be attending ECEF 2024 with our North America Senior Account Executive Patricia Nygaard.

If you'd like to catch up with them while you are there you'll find them in booth 10 of the Tech Demo zone or drop Patricia a DM at patricia.nygaard@asp.events