ASP’s Richard Sands reveals the six simple steps to follow to ensure your SEO friendly ASP event website is fully set up and ready to go.

Now that you have captured all the best keywords, done all your keyword mapping, written the perfect meta titles and perfectly designed your event website for SEO, it’s time to set up your ASP site correctly in ShowOff.

Below are six steps for you to follow:

Step One
Set up your robots.txt

Find this here: Settings > SEO Settings > Site Robots.txt

This is the gatekeeper to your website for the search engines, and it is very important that this is set up. For details see our knowledge base article on setting up your robots.txt.

Step Two
Add Google Settings

Find this here: Settings > SEO Settings

Google

• Google (Webmaster) Site Verification Code

This setting allows you to verify your website in Google Search Console, which is a very important service to set up (see further details below). However, there are many options for verifying your website in Google Search Console:

See Here: https://support.google.com/webmasters/answer/9008080?hl=en

And Here:  our knowledge base article on Adding Google Search Console Verification meta-tag to your site.

• Global Open Graph Image

This defines the default image that will be shown if your web pages are shared via social media. Event marketers with their finger on the pulse will also add their logo too.

Step Three
Check meta tag settings

Find this here: Settings > SEO Settings

• Site 'Index & Follow' meta tags

If your website is live, this must be set to index, follow, or you will block the search engines from visiting your website.

DO NOT set it to ‘no index’, follow if your website is live. This will have your website removed from Google's index!

For more information see our knowledge base article on no index no follow tags.

• Apply Canonical Tags to Pages

This should normally be set to ‘Yes’.

Canonical tags are an advanced item, see our knowledge base article on canonical tags.

 

 

Keen to know more about creating the perfect SEO happy ASP event website?

Request a demo today at www.asp.events.