Your homepage is often the first impression visitors have of your website, making it a critical touchpoint in converting browsers into engaged users or potential leads. This page needs to deliver an immediate sense of value, credibility, and clarity for anyone landing there.

We’ve put together a simple checklist to help you assess your homepage from top to bottom, covering essential user experience (UX) elements to ensure it not only looks great but functions seamlessly and guides site visitors towards the meaningful actions you want them to take, including those all important conversions.

High-Priority Elements (First Impressions & Key Guidance)

Above-the-Fold Clarity

• Prioritise essential information in the first screen view without scrolling (event name, date, location, clear CTA).
• Ensure key CTAs are visible immediately on landing.
   

Clear Value Proposition

• Summarise the unique value of attending this event in a single sentence or bullet points above the fold.
   

Essential User Navigation & Functionality

Sticky Navigation & Scroll-to-Top Buttons

• Implement a sticky navigation bar with links to primary sections (e.g., “About the Event,” “Speakers,” “Exhibitors”).
• Add a scroll-to-top button for better user navigation, especially on mobile.
   

Mobile Optimisation

• Ensure CTAs are clear, clickable, and well-positioned on mobile.
• Check readability, layout, and navigation on mobile devices.
   

Audience Engagement & Conversion-Oriented Elements

Consistent, High-Contrast CTAs

• Use high-contrast, action-focused CTAs across sections (e.g., “Register Now,” “Learn More”).
   

Interactive Elements for Engagement

• Use countdown timers for registration deadlines or event start, hover effects on buttons, and image cards for added engagement.
   

Social Proof

• Display exhibitor logos, testimonials, and speaker highlights prominently.
• Include awards or endorsements to build credibility.
   

Key Information Sections (Content & Navigation)

Audience-Specific Content

• Tailor sections for different user types (e.g., attendees, exhibitors), using segmented links or buttons.
   

Speakers

• Showcase well-known speakers with CTAs to “Learn More” or “View All Speakers.”
   

Exhibitors

• Feature high-profile exhibitors visibly to build confidence and interest among potential attendees.
   

Clear Contact Information

• Include contact info or live chat options for immediate support and a “Contact Us” button in the header or footer.
   

FAQs

• Add a concise FAQ section for first-time visitors or link to a dedicated page for easy access.
   

Additional User-Experience & Accessibility Enhancements

Event-Specific Social Sharing Options

• Integrate social sharing buttons for the event and consider embedding social media feeds.
   

Video Content

• Use engaging video content but ensure it’s optimised for load time and positioned with clear CTAs, avoiding distraction from key CTAs.
   

Accessibility Features

• Provide accessible navigation options for screen readers and ensure colour contrast ratios meet accessibility standards.
   

Secondary Enhancements (Advanced Navigation & Testing)

Search Functionality

• Provide a search bar if your event has extensive sessions, exhibitors, or speakers.
   

Engagement Metrics & Testing

• Track bounce rate, CTA clicks, and perform A/B testing on high-traffic elements, adjusting CTAs and content based on data.

If you'd like some bespoke advice or even a full UX consultation for your site, speak to our digital marketing expert today. 

Let's Talk Optimisation.