Feeling overwhelmed by your to-do list this January? You're not alone. Whether you're tackling post-event tasks or gearing up for the next big show, we know all to well that it can be challenging to know where to start. That’s why we’ve put together three small but mighty ways to improve your event website without adding to your stress.

From refreshing your homepage to repurposing event content, these simple, seemingly small steps can have a big impact on your site. They’ll help you to boost user engagement, drive more traffic, and keep your event top of mind all year long.

Let’s go!

1. Refresh Your Homepage

Website users spend an average of 6.44 seconds on your homepage, making it vital that your site clearly communications the event’s value, is easy to navigate and is visually engaging.

Here are some Important things to check:

• Mobile Optimisation: Ensure CTAs are visible and accessible on mobile devices.
• High-Contrast CTAs: Consistent and prominent CTAs (like “Register Now”) encourage action.
• Social Proof: Display exhibitor logos, testimonials, and speaker highlights prominently.

If you'd like to know more about how to improve your homepage, view our handy homepage checklist here.

2. SEO Back to Basics

According to SEO platform BrightEdge, SEO drives 1,000% more traffic than organic social media. So getting to grips with the basics of SEO is a great way to give your site a much-needed traffic boost.

Keep it simple and start with these elements:

• Page Title: Include your primary keyword, ideally to the left. This is vitally important as it is one of the first things seen by search engines and users.
• Meta Description: Craft a compelling description with a call to action. A well-written meta description can significantly boost click-through rates.
• URL Structure: Include keywords in the URL. A clean, keyword-rich URL aids both users and search engines in understanding the page content
• H1 Heading: The main heading should contain a variation of your primary keyword. This reinforces the content's relevance.
• High-Quality Content: Ensure your page has sufficient text, images, and videos to engage users. High-quality, mixed content engages users effectively and is more likely to be shared and linked to, enhancing your SEO.

For more info on getting started, have a read of our SEO Essentials blog.

3. Recycle Onsite Content

Events generate loads of valuable, insightful content that stays relevant long after the event ends. If you already capture this content (and if you don’t, you should start) you can easily repurpose it to not only extend the life of your event but to keep your audience engaged for months or even years to come.

Some of the best things to capture onsite at your event include:

• Keynote Speeches 🎤: Inspirational sessions from industry leaders, perfect for post-event blogs or videos.
• Panel Discussions 💬: Expert viewpoints on key industry topics, ideal for repurposing into content.
• Workshops 🛠️: Hands-on learning sessions that can be shared as educational resources.
• Product Demos 📽️: Visual content from exhibitor demos, useful for promotional materials.
• Q&A Sessions❓: Audience-driven sessions offering spontaneous and insightful content for social media snippets.
• Breakout Sessions 🗂️: Niche discussions that provide valuable content for targeted audiences.
• Speaker Interviews 🎙️: Post-session interviews to delve deeper into key topics.
• Attendee or Exhibitor Testimonials 🗣️: Real-time reactions from attendees captured on video or audio that provide social proof for future events.

Check out our detailed guide on how to use repurpose onsite content as part of your 365 marketing campaign.

4. Ask for Help!

Ok, we know we said we'd share 3 things but here is a bonus 4th! Everyone needs a helping hand now and again. Check out our favourite MarTech tools and how they'll help you free up your time for more marketing!

How event marketers can get the best out of ChatGPT and Google Gemini 

And don’t forget, we are here to help too. Whether you want to talk about revamping your website or how our optimisation team can support your SEO, Conversion Rate or User Experience Efforts. You know where we are…

Contact Us