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Effective keyword research is essential to attract the right audience and match your content to what people are actively searching for. Our process identifies strategic keyword opportunities to enhance your website’s visibility and drive relevant traffic.
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Understanding Your Business
We start by understanding your goals, target sectors, and audience to ensure the strategy aligns with your objectives. -
Defining Key Topics and Markets
Together, we outline your primary topics, subtopics, and geographic markets to create a targeted research framework. -
Brainstorming and Analysis
We brainstorm potential topics, analyse monthly search volumes, and identify trends to uncover high-value keywords based on user demand. -
Keyword Opportunities and Recommendations
We present clear keyword recommendations, including guidance on where to integrate keywords on your site and suggestions for any new pages to add, maximising SEO impact.
Keyword research is available as a standalone service or as part of our Optimisation Time package – see more information about Optimisation Time.
- Content Strategy
- On-Page Optimisation