We understand the unique challenges that event organisers face when it comes to maximising the online presence and effectiveness of their websites.
That's why we are excited to introduce our latest offering - Optimisation Time!
Elevate Your Online Presence.
Why Choose it?
Our Optimisation Time service is designed to deliver tangible improvements that will have a direct impact on your event’s success.
Whether you’re looking to increase registrations, boost ticket sales, or simply improve user experience, our expert team is here to help.
Top 3 Ways to Use Optimisation Time
1. UX & CRO Quick Wins
Our experts will perform a thorough walkthrough of your website to identify areas that could be hindering user experience (UX) and conversions.
We’ll provide actionable insights into:
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Improving Calls to Action (CTAs): Are your CTAs clear and compelling, or are they lost in the design? We’ll help make sure they stand out and drive action.
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Enhancing Button Visibility: If your buttons aren’t attracting attention, they’re not doing their job. We’ll suggest design tweaks to make them pop.
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Streamlining Registration Processes: A poor user experience on your registration platform can significantly reduce sign-ups. We’ll help you simplify and optimise the process to increase conversions.
These quick wins can make a significant difference in increasing registrations and ticket sales for your event, leading to a higher return on investment.
2. Keyword Research
Unlock the potential of your event’s website by discovering valuable non-branded keywords that can attract organic traffic.
We’ll break down your event into key subtopics that resonate with potential attendees and conduct thorough keyword research to find the best opportunities.
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Attract Targeted Traffic: By identifying the right keywords, we can help you attract visitors who are more likely to convert into attendees.
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Enhance Content Strategy: Optimising your content around these keywords will ensure your event is visible in search results, driving more potential ticket purchasers to your site.
This work not only increases visibility but also ensures your event reaches the right audience, ultimately leading to higher engagement and ticket sales.
3. GA4 Dashboard Setup
Google Analytics 4 (GA4) has proven challenging for many, but it holds powerful insights that can transform your event’s marketing strategy.
We'll create bespoke GA4 dashboards tailored to your event, making the wealth of data accessible and actionable.
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Ongoing Campaign Optimisation: With clear insights from GA4, you can continually adjust your marketing campaigns for better performance.
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End-of-Show Reporting: Our dashboards will provide you with all the essential metrics in an easy-to-use format, making post-event analysis straightforward.
By leveraging GA4 effectively, you’ll have the data you need to make informed decisions, improving both current and future event marketing efforts.
Watch this quick (2 min) video to find out more about the GA4 dashboards we can create for you.
Any questions?
Drop us a line, or pop your details in the form below and we'll get in touch with you.
Even More Ways to Use Optimisation Time!
- Landing Page Optimisation: Ensure your event landing pages are fully optimised for conversions, focusing on layout, messaging, and usability.
- Competitor Analysis: Gain insights into what your competitors are doing right and how you can outperform them in search rankings and user experience.
- Technical SEO Audit: Identify and fix any technical issues that could be preventing your site from ranking well on search engines.
- Content Gap Analysis: Discover opportunities to create content that fills gaps in your current offering, attracting more visitors and boosting engagement.
- Mobile Usability Review: Ensure your event website is mobile-friendly and delivers a seamless experience across all devices.
- Performance Tracking Setup: We can set up tracking for key performance indicators (KPIs) so you can monitor your website’s effectiveness over time.
- Email Campaign Optimisation: Analyse and optimise your email campaigns to increase open rates, click-through rates, and conversions.
Keen to Find Out More?
If you have any specific questions about Optimisation Time, feel free to chat to Jon, our Head of Search Performance. He really knows his stuff...
Optimisation Time offers an unmatched opportunity to access expert advice and actionable insights at a fraction of the usual cost.
Whether you choose to focus on UX improvements, keyword research, GA4 setup, or any of the additional services listed above, you can be confident that this investment will add real value to your event.
Pricing starts from £500 per half day (with special offers for ASP clients).
Contact Us Today!
Contact us today or pop your details in the form below, to book your Optimisation Time and take the first step towards maximising your event’s online potential.