Optimising your event website for search engines is a powerful way to attract new attendees, sponsors, and exhibitors while driving long-term revenue growth.
While results can't be guaranteed, in our experience we've found that events are uniquely positioned to perform well with effective search engine optimisation.
Here are just a few of the organisers and events we've helped with optimisation campaigns.
Boosting Visibility & Driving Organic Traffic.
Recent increases in organic traffic we've helped our clients achieve.
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Thank you SO much. We've noticed the improvement in traffic, engagement, and subsequently a large proportion of our event registrations are coming through the site.
Thanks again for being so proactive and hands- on with the SEO work, it was a massive help for us during a busy time knowing it was all in hand.
Libby Powell
Marketing Director
Innovation Zero
ASP has evolved SPE’s strategic thinking when it comes to event websites.
One of our great success stories is comparing a previous event website to the same site on ASP’s platform which led to a 731% increase in website users and a 164% uplift in organic search.
Louise Smith
Associate Director
Society of Petroleum Engineers
Their support and best practice guidance helped ensure we now have a user friendly, SEO efficient, creative and high performing landing site for our audience.
Their contribution exceeds the mere development of a website, or solely acting as a software provider, they have enabled us to better connect with our event community.
Ali McQueen
Head of Marketing Environment
Roarb2b
While results can't be guaranteed, events are uniquely positioned to perform well with effective search engine optimisation.
For the best results, we recommend a consultation to assess your website and develop a strategy aligned with your goals.
We offer fully managed services, bespoke SEO training, or a hybrid approach.
Choose between fast sprints or monthly optimisation. Sprint packages range from £1k to £6k, retainers from £525/month, and individual services from £400.
Every client is unique, so we’ll review your site and goals to recommend the best approach, which may include one or more of the following:
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While results can't be guaranteed, events are uniquely positioned to perform well with effective search engine optimisation.
SEO Masterclass.
Maximise your event marketing with our SEO Masterclass, designed to equip your team with the skills to implement SEO effectively in-house.
Designed for the events industry, this four week course demystifies SEO.
You will be equipped you with the knowledge and tools to elevate your event's online presence.
Led by industry expert Jon Monk - you're in capable hands to master the art of SEO.
The 4-week course will kick-off with a full day of training in Central London, followed by three virtual sessions.
Practical and presented in plain English, no prior SEO experience required.
You'll learn skills that you can implement on your website immediately.
I really enjoyed the training sessions and going through our own websites at the same time and doing things together worked very well.”
Angelique Mannan
BMJ
A huge thank you to ASP for their outstanding SEO training support! Jon's extensive knowledge, patience, and willingness to assist in any area needed made the experience invaluable. I'm excited to implement all the insights I've gained to optimise our websites and boost their performance. Highly recommend!
Carmen Searle
AEO
Jon was great and extremely knowledgeable on SEO. All of our questions were answered, and we found the course really useful.
Rosie Shreeves
Montgomery Group
Q. Why is search engine optimisation important for event marketers to consider?
A. Optimising your event online helps your target audience find you more easily in Google Search, enhancing visibility and attendee numbers. By focusing on relevant keywords and ensuring your site works well on mobile devices, we improve click-through rates and reduce the bounce rate, which in turn boosts attendance and exhibitor interest. As specialists in event SEO, we're uniquely equipped to handle these specific challenges.
Q. How does optimising content improve engagement and reduce marketing costs?
A. A well-optimised website attracts more natural traffic by ranking higher in search results, which decreases reliance on paid advertising and lowers marketing expenses. We focus on creating high-quality content that resonates with your audience, ensuring sustained interest and engagement which translates into higher click-through rates and continuous traffic growth.
Q. What distinct advantages does ASPs optimisation service offer?
A. We specialise in the event industry, providing swift and effective optimisation strategies tailored to the unique demands of different types of events. Our proven record in achieving top search rankings quickly demonstrates our capability to enhance your event’s online presence significantly, ensuring fast and measurable results.
Q. How do you ensure the content is effectively optimised for various types of events?
A. Our approach begins with a deep understanding of the type of event you’re hosting and the specific interests of your target audience. This insight drives our keyword selection, content creation, and overall strategy for meta descriptions and content such as articles and blog posts, ensuring your content is relevant, engaging, and highly discoverable.
Q. How does focusing on content quality impact my event’s SEO performance?
A. High-quality content is pivotal for keeping your audience engaged and imporving your site's engagement rate. We ensure that every piece of content—from speaker bio's to session descriptions—maintains a high standard of quality and relevance. This not only enhances the user experience but also solidifies your event’s reputation as a credible and authoritative source, improving your overall search engine ranking.
Q. Can SEO strategies really expand my event’s reach to a wider audience?
A. Absolutely. Effective SEO strategies target relevant search terms that potential attendees are using, which extends your visibility beyond your immediate network to a wider audience. This broadened reach is essential for driving new attendee and exhibitor interest and can significantly increase the scale and impact of your event experiences.
What role does content type play in optimising my event website?
A. The type of content you publish greatly affects how your event is perceived and found online. We strategise on a wide range of content types—from immersive event experiences to practical information and engaging blog posts—to ensure a comprehensive presence that appeals across various stages of the customer journey. This variety not only enriches the user experience but also boosts your site’s relevance and engagement metrics in Google Search.
Want to attract more attendees, sponsors, exhibitors, and increase revenue?
We’ll help you uncover hidden opportunities and improve your website’s performance with a customised SEO strategy that drives traffic and delivers measurable results.
If you have any questions about how to kick-start your SEO strategy get in touch today, or fill out the form below and we'll contact you.
* While results can't be guaranteed, events are uniquely positioned to perform well with effective search engine optimisation.
Drop in your details and we'll get in touch with everything you need to know about our optimisation services - we're sure you'll love it!