SEO Masterclass for Event Marketers

Designed specifically for the events industry, this 4-week course demystifies the complexities of SEO, equipping you with the knowledge and tools to elevate your event's online presence.

Led by industry experts Jon Monk and the team at ASP, you're in capable hands to master the art of SEO. 

The 4-week course will kick-off on Wednesday 5 June 2024 with a full day of training in Central London, followed by three virtual sessions.

Practical and presented in plain English, no prior SEO experience is required. You'll learn skills that you can implement on your website immediately.

 

 

The course takes place over 4 weeks.

• Week One: 5 June 2024 (in-person event in Central London)
• Week Two to Four: 12 / 19 / 26 June 2024 (Online)

Early Bird offer ends 31st May 2024. Hurry as spaces are limited!

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Jon Monk has been a specialist in SEO since 2012, both managing his own income-generating websites as well as focussing on optimising events, conference and exhibition websites.

Leading our Attendee Growth Service team, Jon is hands-on daily, applying SEO strategies and campaigns to client websites.

His knowledge is grounded in real-world experience, focusing on strategies and tasks that deliver results.

Learning from Jon is not about theory; it's about gaining practical insights from his real-world experience with proven success.

 

Check out Jon's LinkedIn Profile.

Maximise Your Event's Success with with SEO

Jon sharing SEO knowledge at Confex 2024

Our SEO Masterclass will help you to unlock your events marketing potential and equip your team with the know-how to confidently tackle the search world.

Full supporting documents will be provided in addition to the training which will be led by Jon Monk. For any questions about the course, its relevance, or how it can help your event please contact us.

Dates & Times:

The course will take place over 4 weeks kicking off with an in-person event in Central London, and followed by 3 virtual session (one per week) in June 2024.

• Week 1: Wednesday 5 June 2024 | 10:00 - 16:00 GMT (in-person event in Central London)
• Week 2: Wednesday 12 June 2024 | 10:00 - 12:00 GMT (online)
• Week 3: Wednesday 19 June 2024 | 10:00 - 12:00 GMT (online)
• Week 4: Wednesday 26 June 2024 | 10:00 - 12:00 GMT (online)

Special Launch Offer until End of May 2024!

For a limited time, we're offering this transformative course at a special introductory price of £795 plus VAT.

Book your place by 31st May 2024 to take advantage of this offer.

Book Now

Seats are limited!

 

Q. Why Learn SEO? The Benefits for an Events Website

A. Understanding and implementing SEO for your events website can significantly boost its visibility and effectiveness. Learning SEO allows you to draw more relevant visitors, including potential attendees, sponsors, and exhibitors.

Effective SEO strategies ensure your website ranks highly on search engine results pages when people search for events like yours. This targeted visibility is key to driving engagement, increasing registrations, and attracting quality sponsors and exhibitors.

 

Q. Do I need to have a background knowledge in SEO to attend?

A. No prior SEO knowledge is required to attend the course. It's tailored for beginners, yet even those with some general SEO understanding will find it valuable, as it hones existing knowledge specifically for event marketing.

 

Q. Why This SEO Course? Tailored for Event Specialists

A. This unique course is specifically crafted for event specialists, focusing on event-specific SEO strategies. It’s an unparalleled opportunity to learn from experts familiar with the unique challenges and opportunities of marketing events online.

Unlike generic SEO courses, this program delves into techniques and insights directly applicable to the events industry, making it an invaluable asset for anyone aiming to boost their event’s online presence.

 

Q. Why ASP and Jon Monk? Industry Experts in Events and SEO

A. ASP, a pioneer in the events industry for over 25 years is renowned for its innovative digital marketing approaches.

Jon Monk, an SEO specialist since 2012 with a focus on events, brings a wealth of experience. Their combined expertise provides unmatched insights into leveraging SEO to elevate your event marketing.

Q. What if I am not happy with the course?

A. We offer a 100% money-back guarantee. If, after the first morning on the first day, you feel the course is not for you, then you will receive your course fees in full. This ensures you can make your decision with confidence, knowing your satisfaction is our priority.

 

 

Q. Is this course only for clients using ASP's Showoff platform?

A. No, this course is designed for a wide audience. Jon has extensive experience in SEO across numerous platforms, including WordPress, Magento, Drupal, and more.

The principles taught in this course are relevant for all content management systems (CMS), ensuring that participants can apply what they learn regardless of the platform they use.

 

Q. What course materials will be provided?

A. Highly practical supporting materials will be provided, including templates for a method of working that can be utilised long after the course has concluded.

These resources are designed to help implement the strategies and techniques covered in the course, ensuring participants have a solid framework to apply their new knowledge effectively.

 

Q. What if I cannot attend a session?

A. If you're unable to attend a session, don't worry. The session will be recorded, and you'll have access to this recording. This ensures you won't miss out on any valuable information and can catch up at your convenience.

 

Q. Why do you have an in-person session and where is it?

A. To give you a swift start, we're hosting a face-to-face session in our offices in Farringdon. This session is designed to facilitate interactive learning and communication in person, helping to establish a strong foundation for the learning relationship.

It will greatly enhance the following three online sessions. Our aim is to maximise the value you receive from the course, ensuring you can immediately apply what you learn with confidence.

 

Q. Why should we attend an SEO course if we already employ an SEO agency?

A. Attending an SEO masterclass is beneficial even if you already work with an SEO agency. It enables your team to support the agency's efforts through effective daily SEO tasks, ensuring a cohesive digital strategy.

Additionally, understanding SEO principles allows you to assess the agency's work critically, fostering accountability and ensuring strategies meet your business goals. This knowledge enhances collaboration, maximises investment value, and secures a competitive edge online.