Our webinar series has been curated specifically for events professionals to showcase the latest strategies, tools, and insights needed to effectively optimise your website.
The Schedule
All our optimisation webinars are free to attend. Check out the schedule below and book your place today!
If you've got a wish list of topics you'd like us to cover in future seasons drop us a line!
Optimisation 365: SEO & CRO Across the Events Life Cycle
Tuesday 26 November 2024 at 2:30pm
Events don’t just happen—they live on through the content they create. In this session we'll share our tips for optimising your website's performance through strategic content reuse and archiving.
You'll learn actionable strategies to repurpose video and audio recordings into impactful marketing assets, archive past content to maintain its SEO value, and ensure your website drives year-round traffic and engagement.
Past Webinars
Catch up on previous sessions on demand.
UX & CRO Fundamentals: Design for Conversion
During this session we explored the essentials of User Experience (UX) and Conversion Rate Optimization (CRO).
We shared the design principles that not only engage users but also drive conversions and looked a real-life website examples to demonstrate UX best practice.
Optimising Event Content to Drive 365 Engagement
Creating fresh content year-round can be a challenge. But what if your event's video and audio content - seminar sessions, keynote speeches, speaker interviews, testimonials and podcasts - could work harder for you?
In this session we share the benefits and the actions you need to take to create reusable marketing assets that can transform your 365 engagement strategy.
SEO Insights: The Ultimate Guide to Google Search Console
In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
AI Unveiled: Practical Use in SEO
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we talked about at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
Keen to find out more?
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.