Our webinar series has been curated specifically for events marketing professionals to showcase the latest strategies, tools, and insights needed to effectively optimise your website.
All our webinar sessions are free to attend.
We're always keen to hear what you'd like us to cover, so if you have any suggestions pop them over us.
Event Website Optimisation in an AI Era: From Keywords to Chatbots
AI is changing search. Let’s make sure it doesn’t leave your website behind.
Join us for a live, hands-on workshop where you’ll optimise your event website in real time.
Learn how to beat the competition in both Google search and AI-powered results and discover quick wins you can apply immediately.
Leave with a personalised action plan to boost visibility, clicks, and conversions.
27 August 2025 | 3:30pm - 4:30pm BST
From Click to Connection: How to Maximise Attendee Conversions
ASP's Jon Monk will be joined by CEO and Founder of Grip, Tim Groot - together they will share how to create a seamless journey from the moment someone discovers your event to the moment they’re registered and ready to connect.
Learn how to:
16 September 2025 | 4pm - 5pm BST
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On Demand Webinars
Catch up on previous webinar sessions here.
Instagram, Search & AI: The New Event Discovery Triangle
Instagram is evolving from a social platform into a powerful search tool, with posts now indexed by Google.
In this session we shared how search, social, and AI discovery are converging and what event marketers need to know.
Watch It Back...
Maximise Your Event Budget: SEO vs PPC – What Works & When?
Episode three of our mini series with MCM.
Where should you invest for the biggest impact—SEO or PPC?
In this value-packed session, we shared our ideas on how to balance long-term organic growth with quick-win paid strategies.
Conversion & UX Power Hour: Landing Page Secrets for Better ROI
Episode two of our mini series with MCM.
Great campaigns deserve great landing pages. In this session we shared the secrets to building high-converting pages that boost ROI across SEO, PPC, and email.
From Click to Conversion: Optimising Event Campaigns Across Channels
Episode one of our mini series with MCM.
ASP's Jon Monk was joined by MCM's Tom McMahon. They shared practical advice on how SEO, PPC, and CRO can work together to drive exhibitor and attendee conversions.
Mastering UTM Tracking & GA4 Dashboards: Turn Event Marketing Data into Real Intelligence
UTM tracking is the foundation – but what you do with that data is what really matters. In this session, we showed you how to get clean, reliable insights out of your event marketing campaigns using UTM parameters and Google Analytics 4
The Optimisation Edge: How to Stay Ahead of the Competition In this webinar, we showed you how to improve conversions, boost organic traffic, and gain valuable insights into what your competitors are doing.
Optimisation 365: SEO & CRO Across the Events Life Cycle
Events don’t just happen—they live on through the content they create.
In this session we shared our tips for optimising your website's performance through strategic content reuse and archiving.
UX & CRO Fundamentals: Design for Conversion
During this session we explored the essentials of User Experience (UX) and Conversion Rate Optimization (CRO).
We shared the design principles that not only engage users but also drive conversions and looked a real-life website examples to demonstrate UX best practice.
Optimising Event Content to Drive 365 Engagement
Creating fresh content year-round can be a challenge. But what if your event's video and audio content - seminar sessions, keynote speeches, speaker interviews, testimonials and podcasts - could work harder for you?
In this session we share the benefits and the actions you need to take to create reusable marketing assets that can transform your 365 engagement strategy.
In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we talked about at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.
Drop in your details and we'll send you a free Homepage SEO & UX Review!