Our webinar series has been curated specifically for events marketing professionals to showcase the latest strategies, tools, and insights needed to effectively optimise your website.
All sessions are free to attend.
PPC x Optimisation Mini Series
We are very excited to launch our PPC x Optimisation mini series of webinars through a co-lab with our friends at MCM.
Join ASP's Head of Optimisation & Performance, Jon Monk and MCM's CEO, Tom McMahon to discover the combined power of website optimisation and PPC marketing.
From Click to Conversion: Optimising Event Campaigns Across Channels
Weds 23 April | 2:30pm BST
Discover how to turn traffic into tangible results. We'll show you how SEO, PPC, and CRO can work together to drive exhibitor and attendee conversions.
We’ll cover everything from landing page UX and SEO best practices to smart audience targeting, bidding strategies, and remarketing flows.
Conversion & UX Power Hour: Landing Page Secrets for Better ROI
Tues 20 May | 2:30pm BST
Great campaigns deserve great landing pages.
Join us as we reveal the secrets to building high-converting pages that boost ROI across SEO, PPC, and email.
Learn how to edit your website with UX in mind, structure content for clarity, and hit key SEO signals—plus get expert tips on PPC-specific page tuning and A/B testing strategies.
Registration opens soon!
Maximise Your Event Budget: SEO vs PPC – What Works & When?
Tues 24 June | 2:30pm BST
Where should you invest for the biggest impact—SEO or PPC?
In this value-packed session, ASP and MCM break down how to balance long-term organic growth with quick-win paid strategies.
Learn when to prioritise content and CRO, when PPC delivers better ROI, and how to make smarter budget decisions using cost-per-acquisition benchmarks.
Registration opens soon!
On Demand Webinars
Catch up on previous webinar sessions here.
Mastering UTM Tracking & GA4 Dashboards: Turn Event Marketing Data into Real Intelligence
UTM tracking is the foundation – but what you do with that data is what really matters. In this session, we showed you how to get clean, reliable insights out of your event marketing campaigns using UTM parameters and Google Analytics 4
The Optimisation Edge: How to Stay Ahead of the Competition In this webinar, we showed you how to improve conversions, boost organic traffic, and gain valuable insights into what your competitors are doing.
Optimisation 365: SEO & CRO Across the Events Life Cycle
Events don’t just happen—they live on through the content they create.
In this session we shared our tips for optimising your website's performance through strategic content reuse and archiving.
UX & CRO Fundamentals: Design for Conversion
During this session we explored the essentials of User Experience (UX) and Conversion Rate Optimization (CRO).
We shared the design principles that not only engage users but also drive conversions and looked a real-life website examples to demonstrate UX best practice.
Optimising Event Content to Drive 365 Engagement
Creating fresh content year-round can be a challenge. But what if your event's video and audio content - seminar sessions, keynote speeches, speaker interviews, testimonials and podcasts - could work harder for you?
In this session we share the benefits and the actions you need to take to create reusable marketing assets that can transform your 365 engagement strategy.
SEO Insights: The Ultimate Guide to Google Search Console
In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
AI Unveiled: Practical Use in SEO
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we talked about at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
Keen to find out more?
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.