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Instagram posts now appear in Google search results. This game-changing update means event marketers must rethink their content strategy to leverage Instagram, AI discovery, and SEO for year-round gro ... -
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Instagram SEO: A Game-Changer for Event Marketing
09 Jul 2025 Jon Monk - Head of PerformanceInstagram's July 2025 search indexing update transforms social media posts into discoverable SEO assets, offering exhibition and conference marketers new opportunities for year-round audience engageme ... -
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Cut PPC Costs in Half With a Strong SEO Strategy
25 Jun 2025Cut PPC Costs in Half With a Strong SEO Strategy. Paid ads can deliver quick wins - but if your website isn’t optimised, you’re wasting budget. In this blog, ASP’s Head of Optimisation Jon Monk shares ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 24th June 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy • Post-show engagement • SEO for event websites • Repurposing A ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 16th June 2025 Estimated Read Time: 5–6 minutes Topics: AI Mode for event websites • Google's AI Overviews • Future of search • Event SEO strate ... -
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UK-based exhibition company CloserStill Media has renewed its exclusive partnership with ASP that will see the event website specialist continue to design, build and support websites across the event ... -
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Creating Your Accessibility Statement: The Essential Framework
04 Jun 2025 Jade Durkin, Lead Front End DeveloperAt ASP, we advise all clients to create accessibility statements because they build user trust, demonstrate compliance with UK regulations, and provide competitive advantage. Most importantly, they fo ... -
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The European Accessibility Act (EAA) is new legislation that comes into effect on June 28, 2025. It requires businesses operating in the EU to make their digital services accessible to people with dis ... -
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Insights tracking module will be shut down on 1st July 2025. This feature, available within the ASP ShowOff platform, provides basic visitor data. While Insights was originally developed to offer a si ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 14th May 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy, Post-show engagement, SEO for event websites, Repurposing AV co ... -
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Associations deserve event websites that reflect the value and purpose of their communities. Here's our recommendations for association event organizers...