Jon leads the Search Performance team at ASP. His primary focus is on boosting events website's search engine rankings, enhancing the user experience, and ensuring a high conversion rate across all marketing channels, but specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics.
By implementing targeted SEO and CRO strategies, Jon's team significantly increases the number of relevant organic visitors to the website and enhances conversion rates.
He works closely with event clients to elevate their online presence, ensuring their events gain maximum visibility and attract more attendees.
This dual focus not only improves traffic but also effectively turns more visitors into participants, boosting overall event success.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Jon's goal is to assist ASP's event clients in growing and succeeding, ensuring they attract more attendees.
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art not walls), rock concerts, and loves hot curry!
If you would like to speak to Jon about improving the search performance of your event website, please contact him on jon.monk@asp.events.
Jon's Articles
-
Changing your domain name can be one of the most critical SEO decisions you'll ever make. We’ll walk through what’s at stake and the right way to handle a domain change.
-
Here's how to check in 2 minutes whether your website has SEO value...
-
Find out everything you need to know about cookie compliance - why it matters to your event website and how it affects your data.
-
-
Optimising video files before uploading is crucial for fast load times, SEO, and a smooth user experience. Read out guide to find out what you need to do...
-
-
In their native format, YouTube videos can slow down your website due to excessive scripts and 3rd party tracking. Here's how to make simple tweaks to increase your webpage's speed.
-
A summary of Jon Monk's session at International Confex 2025. Beyond the Event: Using show content to make your website a 365 lead machine.
-
Award-winning event website specialists, ASP, will return to International Confex on 26-27 February 2025 at ExCel London.
-
Our guide to using competitor insights to optimise your event website.
-
In our latest ASP webinar, Head of Search Performance Jon Monk shared insights on User Experience (UX) and Conversion Rate Optimisation (CRO) tailored specifically for events websites. Jon highlighted ...
-
7 min read: Read our guide for leveraging the rich content generated onsite during your event—keynotes, panel discussions, and product demos. We'll show you how you can significantly boost your search ...
-
By Jon Monk | Head of Search Performance Estimated Reading Time: 8-10 minutes Potential Impact: Very High Overview. Optimising your event website for search engines is a powerful way to attract new ...
-
By Jon Monk | Head of Search Performance Estimated Reading Time: 10-12 minutes Potential Impact: Very High In this article, we explore how to get the most out of your event content by capturing, org ...
-
Effective keyword research is a crucial first step in your SEO strategy which is why when it comes to looking to optimising your website, choosing the right keyword research tool can make all the diff ...
-
SEO Expert, Jon Monk, shares his top tips for using Google Search Console to understand how people search for, and find, your events website.
-
The insights captured in GA4 can truly make the difference between thriving or failing digital marketing campaigns. We're here to show you how to make GA4 easier to use so you can leverage the fantast ...
-
Events industry marketing campaigns are fast-paced and demanding with a constantly rotating communications cycle. Pay-per-click (PPC) ads have become a fundamental part of those marketing campaigns, b ...
-
By Jon Monk Having a strong online presence is crucial for every event. However, some websites choose to operate exclusively with subdomains, such as event1.example.com and event2.example.com, without ...
-
In our latest webinar we focused on the SEO marketing essentials you need to successfully optimise your events website. Here's our summary of the tips and tricks you need to boost the organic search t ...
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)