Jon leads the Search Performance team at ASP. His primary focus is on boosting events website's search engine rankings, enhancing the user experience, and ensuring a high conversion rate across all marketing channels, but specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics.
By implementing targeted SEO and CRO strategies, Jon's team significantly increases the number of relevant organic visitors to the website and enhances conversion rates.
He works closely with event clients to elevate their online presence, ensuring their events gain maximum visibility and attract more attendees.
This dual focus not only improves traffic but also effectively turns more visitors into participants, boosting overall event success.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Jon's goal is to assist ASP's event clients in growing and succeeding, ensuring they attract more attendees.
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art not walls), rock concerts, and loves hot curry!
If you would like to speak to Jon about improving the search performance of your event website, please contact him on jon.monk@asp.events.