Jon leads the Search Performance team at ASP. His primary focus is on boosting events website's search engine rankings, enhancing the user experience, and ensuring a high conversion rate across all marketing channels, but specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics.
By implementing targeted SEO and CRO strategies, Jon's team significantly increases the number of relevant organic visitors to the website and enhances conversion rates.
He works closely with event clients to elevate their online presence, ensuring their events gain maximum visibility and attract more attendees.
This dual focus not only improves traffic but also effectively turns more visitors into participants, boosting overall event success.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Jon's goal is to assist ASP's event clients in growing and succeeding, ensuring they attract more attendees.
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art not walls), rock concerts, and loves hot curry!
If you would like to speak to Jon about improving the search performance of your event website, please contact him on jon.monk@asp.events.
Jon's Articles
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Creating a conference website that truly converts goes beyond just driving traffic; it’s about ensuring every element—from SEO to UX and accessibility—works seamlessly to engage delegates, attendees a ...
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Your homepage is often the first impression visitors have of your website, making it a critical touchpoint in converting browsers into engaged users or potential leads. Take a look at our simple check ...
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In our latest ASP webinar, Head of Search Performance Jon Monk shared insights on User Experience (UX) and Conversion Rate Optimisation (CRO) tailored specifically for events websites. Jon highlighted ...
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7 min read: Read our guide for leveraging the rich content generated onsite during your event—keynotes, panel discussions, and product demos. We'll show you how you can significantly boost your search ...
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By Jon Monk | Head of Search Performance Estimated Reading Time: 8-10 minutes Potential Impact: Very High Overview. Optimising your event website for search engines is a powerful way to attract new ...
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By Jon Monk | Head of Search Performance Estimated Reading Time: 10-12 minutes Potential Impact: Very High In this article, we explore how to get the most out of your event content by capturing, org ...
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Effective keyword research is a crucial first step in your SEO strategy which is why when it comes to looking to optimising your website, choosing the right keyword research tool can make all the diff ...
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SEO Expert, Jon Monk, shares his top tips for using Google Search Console to understand how people search for, and find, your events website.
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The insights captured in GA4 can truly make the difference between thriving or failing digital marketing campaigns. We're here to show you how to make GA4 easier to use so you can leverage the fantast ...
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Events industry marketing campaigns are fast-paced and demanding with a constantly rotating communications cycle. Pay-per-click (PPC) ads have become a fundamental part of those marketing campaigns, b ...
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By Jon Monk Having a strong online presence is crucial for every event. However, some websites choose to operate exclusively with subdomains, such as event1.example.com and event2.example.com, without ...
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In our latest webinar we focused on the SEO marketing essentials you need to successfully optimise your events website. Here's our summary of the tips and tricks you need to boost the organic search t ...
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In a recent webinar, Jon Monk from ASP shared invaluable insights into the foundations of SEO, specifically tailored for event marketers. The session covered essential SEO techniques, from understandi ...
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In the digital era, where information overload is commonplace, ensuring your event cuts through the noise and grabs attention is paramount. Search Engine Optimisation (SEO) emerges as a pivotal strate ...
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Excited about the possibilities AI brings to search optimisation and website management? In our latest webinar (hosted on 23 April 2024) we looked at how to leverage AI not just for efficiency, but fo ...
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Setting up a new event and thinking about what domain name to buy? STOP. It might be a smarter choice to use your existing domain. Read on to find out why.
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The impact of Artificial Intelligence (AI) on search is a topic of much debate and speculation within the digital marketing and technology sectors. As AI technologies continue to evolve, their influen ...
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Google's March update prioritises quality and originality, marking a crucial shift for how events websites appear in search results. ASP's Jon Monk gives us the the full lowdown including its impact o ...
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As of 6th March 2024, Google will no longer allow any data collection from new users in the European Economic Area (EEA) for websites that haven't implemented Google Consent Mode v2 (CMv2). Read on fo ...
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In today's digital age, the visibility of your event website on search engines like Google is paramount. However, Search Engine Optimisation (SEO) can often seem like a dark art to those unfamiliar wi ...
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