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How to optimize your marketing spend
14 May 2024Award-winning website specialists ASP are heading to Washington D.C. for ECEF 2024, to reveal how event and convention organizers can get their best bang for buck when turning online traffic into incr ... -
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Maximising Event Visibility Through SEO: An In-depth Strategy Guide
29 Apr 2024 Jon Monk, Head of Search Performance at ASPIn the digital era, where information overload is commonplace, ensuring your event cuts through the noise and grabs attention is paramount. Search Engine Optimisation (SEO) emerges as a pivotal strate ... -
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Excited about the possibilities AI brings to search optimisation and website management? In our latest webinar (hosted on 23 April 2024) we looked at how to leverage AI not just for efficiency, but fo ... -
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Why Hosting Your New Event on Your Current Domain Could Save You Thousands!
15 Apr 2024 Jon Monk - Head of Search PerformanceSetting up a new event and thinking about what domain name to buy? STOP. It might be a smarter choice to use your existing domain. Read on to find out why. -
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How will Artificial Intelligence (AI) Impact Search for Events?
02 Apr 2024 Jon Monk - Head of Search PerformanceThe impact of Artificial Intelligence (AI) on search is a topic of much debate and speculation within the digital marketing and technology sectors. As AI technologies continue to evolve, their influen ... -
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Ahead of speaking at the Women in Exhibitions UK webinar on 'How to give your event website UX appeal. ASP's Halini Varela gave us the lowdown on the importance of good User Experience (UX) for your w ... -
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Google's Core Update (March 2024) - A Fresh Take on Quality for Events
11 Mar 2024 Jon Monk - Head of Search PerformanceGoogle's March update prioritises quality and originality, marking a crucial shift for how events websites appear in search results. ASP's Jon Monk gives us the the full lowdown including its impact o ... -
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Google Consent Mode v2 - Keeping Your Event Attendees Informed and Engaged
06 Mar 2024 Jon Monk - Head of Search PerformanceAs of 6th March 2024, Google will no longer allow any data collection from new users in the European Economic Area (EEA) for websites that haven't implemented Google Consent Mode v2 (CMv2). Read on fo ... -
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Empowering Event Marketers with SEO Mastery
27 Feb 2024 Jon Monk - Head of Search PerformanceIn today's digital age, the visibility of your event website on search engines like Google is paramount. However, Search Engine Optimisation (SEO) can often seem like a dark art to those unfamiliar wi ...