News & Views

There are a lot of Ai frogs to kiss out there before you find your prince. To save you time, money and lip balm, here are ASP’s recommended Ai platforms to make your event marketing life easier and mo ...

Effective keyword research is a crucial first step in your SEO strategy which is why when it comes to looking to optimising your website, choosing the right keyword research tool can make all the diff ...

SEO Expert, Jon Monk, shares his top tips for using Google Search Console to understand how people search for, and find, your events website. 

ASP's Patricia Nygaard joined delegates from across the events industry in Chicago for the Lippman Connects Attendee Acquisition Roundtable conference. Here are her highlights and insights from the da ...

The insights captured in GA4 can truly make the difference between thriving or failing digital marketing campaigns. We're here to show you how to make GA4 easier to use so you can leverage the fantast ...

Events industry marketing campaigns are fast-paced and demanding with a constantly rotating communications cycle. Pay-per-click (PPC) ads have become a fundamental part of those marketing campaigns, b ...

By Jon Monk Having a strong online presence is crucial for every event. However, some websites choose to operate exclusively with subdomains, such as event1.example.com and event2.example.com, without ...

In our latest webinar we focused on the SEO marketing essentials you need to successfully optimise your events website. Here's our summary of the tips and tricks you need to boost the organic search t ...

For the second year running, we are honoured to win both the Service Supplier of the Year and Supplier Team of the Year at the AEO Excellence Awards.

In a recent webinar, Jon Monk from ASP shared invaluable insights into the foundations of SEO, specifically tailored for event marketers. The session covered essential SEO techniques, from understandi ...